Missoma says 'Hello Carnaby Street' with largest London store opening

Contemporary jewellery retailer, Missoma, is opening its largest London location to date. The retailer is bringing its extensive collection, starting at £98, to Soho's shopping hub, just in time for gifting season.

Missoma is a contemporary British jewellery brand known for its timeless, everyday pieces. Founded in 2008 by Marisa Hordern, Missoma blends modern design with a focus on quality craftsmanship from delicate chains to chunky statement pieces.

The brand will be brought to life via a two-storey immersive experience on London's iconic Carnaby Street. This is its third permanent location,  following its Leeds store opening in August 2024.

Once inside the store, which opens on 19 November, shoppers are invited to shop its best-sellers as well as pieces from its collaborations with style icon Lucy Williams, fashion designer Harris Reed and Beijing-based creator Savi.

Here, visitors can also take advantage of the Piercing Studio and Welding Studio (where permanent bracelets are on offer). They can also enjoy instant free engraving in-store - perfect for the gifting season.

As for the colour palette of the space, think inviting and earthy hues – apricot tan, rust, cool blue, pistachio, and new malachite – which have been carefully curated to exude good energy. Details include a mirrored ceiling, terrazzo displays and a giant animated screen.

Marisa Hordern, Founder and Creative Director of Missoma, said: "This is truly a milestone moment for us as a London-based brand, opening in such an iconic part of our city. There’s a real thread that runs through our stores, but we also like to make each location new and unique with unexpected twists. We couldn’t be more excited to welcome you inside!"