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Missguided launches new “However You Nude” empowerment campaign

Tom Shearsmith
13 October 2020

Global fashion brand Missguided has launched its “However You Nude” campaign, featuring diverse and empowering models to promote a new inclusive shapewear collection.

Last month, Missguided partnered with charity Models of Diversity to launch a competition to find models for their latest empowering campaign. They chose 7 out of the 2,500 applicants to win £1,000 and model in the shoot alongside other inspirational people.

During 10 successful years, Models of Diversity have fought for people of minority, ethnic origin, older people, larger and smaller people, people with a disability, and non-binary gender people who are often underrepresented.

The collection asks consumers to rethink the ‘norm’, through captivating imagery and video, introducing a collection that honours every shade and shape.

The 78 piece full collection features underwear, shapewear and loungewear in 8 different shades and ranges from size 4 to 24, with prices ranging from £5 to £39.

The campaign includes stories of those with a disability, a story of a transgender woman and a story as a non-binary person.

The collection features models such as trans advocate Dani St James, co-founder of “Not A Phase”, a charity which supports trans youth and Joy Cooper, an advocate for people with Ileostomy bags.

Missguided Founder and CEO Nitin Passi, said: “Empowerment is at the heart of what we stand for and while we’re proud of that, it has to be for everyone. This campaign powerfully says who we are and also shows what we aspire to be, not only opening a window into the breadth of what we offer but also now better covering the skin tones that match the diversity of our customers.”

Angel Sinclair, Founder of Models of Diversity, added: “Misguided absolutely blew us away with their commitment to inclusion and diversity in this campaign. We were delighted that amongst their gorgeous and diverse cast they included seven very beautiful but very different models from MOD - the results are amazing.”

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