Missguided extends brand into travel market with MISSGUIDED VACAYS
Fast fashion brand Missguided has made a move into the travel market in partnership with holiday comparison and deals website, icelolly.com.
MISSGUIDED VACAYS is designed to complement the the brand's clothing offer and aims to simplify the process of researching and booking holiday experiences online with locations offered ranging from New York to Ibiza, Amsterdam and beyond.
Experiences span sun, city, ski and cruise, with the emphasis on affordable deals, and all packages available on the site are covered by ATOL, so Missguided customers are financially protected.
The site features a contemporary layout with colourful imagery designed to inspire the brand's millennial customer base.
Nick Bamber, Marketing Director at Missguided, said: “Working with icelolly has been incredible. From day one, both companies shared not only a passion for their customers, but also a strong entrepreneurship culture that enabled us to get this project off the ground. We are super excited to see how much further this partnership can go.”
Darren Kunar, Head of Marketing Communications, icelolly.com, added: “We are delighted to partner with Missguided and use our experience and expertise to provide an unparalleled service that allows their customers to find the very best value holiday deals in the market.
"The site features exclusive offers from some of the biggest brands in travel, with our partners offering great value-for-money experiences designed to entice customers whatever their age, budget or tastes. Whether they’re looking for an all inclusive holiday, an exciting city break or a last minute deal, MISSGUIDED VACAYS powered by icelolly.com is the ideal place to find the perfect holiday.”