Miquita Oliver fronts British Heart Foundation’s Reuse Revolution campaign

Miquita Oliver

TV presenter and charity shop fan Miquita Oliver is fronting the British Heart Foundation’s Reuse Revolution campaign, designed to encourage shoppers to make preloved purchases as they head back out to the high street and help raise vital funds for the charity.

Shoppers are encourage to visit the British Heart Foundation’s website or visit one of its stores to pick up bargains, with Oliver modelling some of the stylish secondhand items she found in BHF shops in the campaign. 

Oliver said of her decision to back the Reuse Revolution: “I’m a huge fan of charity shops and love the thrill of finding unique items that no one else has, for a bargain price. I’m passionate about shopping secondhand and want to encourage everyone to join the Reuse Revolution and check out the new donations on offer at BHF shops. The simple act of shopping can help the planet and raise money for a fantastic cause.”

Oliver’s find include a sleek red dress, contemporary tailoring and stylish separates, with outfits starting from around £10. Her finds demonstrate the quality, affordable clothing, shoes and jewellery that can be found in charity shops, which also prevents them going to waste.

The BHF says it has saved 71,000 tonnes of items from going to waste, including 180,000 sofas and 14,000 tonnes of preloved clothes. This helped prevent 135,000 tonnes of carbon dioxide emissions being released into the atmosphere.

Allison Swaine-Hughes, Retail Director at the British Heart Foundation, said: “We are delighted to have Miquita’s support. She is truly passionate about shopping preloved and a regular customer of ours. Her fashion-forward looks prove that style doesn’t have to cost the earth and show what amazing vintage treasures you can find in our shops.”

The BHF has 730 shops nationwide and eBay and Depop stores, which stock a plethora of affordable unique items – from quality designer clothing to retro sportswear and vintage furniture, as well as one-of-a-kind homewares.

Every item sold in BHF shops and its online outlets helps raise funds to help support the 7.6 million people in the UK living with heart and circulatory diseases – as well as aid the charity in its recovery from the pandemic.

Shoppers are being encouraged to share their BHF finds on Instagram tagging @BoughtatBHF. Find out more about the campaign here.

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