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Mini Mode Global Kids Fashion Week to launch virtual runway show for 2021

Tom Shearsmith
26 January 2021

Mini Mode Global Kids Fashion Week will be launching its first Virtual Runway Show called ‘Mini Mode Sponsored by Harumika’ on Friday 19 and Saturday 20 February 2021 during London Fashion Week.

Founded by UK childrenswear designer, Amanda Rabor, Mini Mode provides a unique spotlight on kid’s fashion aged between toddlers and teenagers, with a large focus on empowerment, diversity and building self-esteem for kids.

The Industry Show will take place on Friday 19 February 2021, featuring the latest AW21 collections. The Consumer Show will take place on Saturday 20 February 2021 and will feature the latest See-Now-Buy-Now collections for SS21.

Mini Mode will showcase an eclectic mix of both established and emerging childrenswear designers from around the globe, including Chases Closet (UK), Kate Hill (UK & Spain), Maison Loulabelle (Nigeria), Neeva D London (UK), Rock and Mouse (Latvia) and She’s Fierce by Cara (UK).

Mini Mode is partnering with SWITCH to showcase its virtual runway for 2021. The company provides easy-to-use digital software tools that are designed specifically for brands, retailers and suppliers.

Amanda Rabor, Founder and CEO of Mini Mode says: “It has taken us a year to bring this very exciting and innovative way of presenting kids brands to buyers, press and consumers. Times have changed dramatically in the last twelve months in ways that can offer us new opportunities to share our gifts and talents.

"Our sponsors are passionate about reaching new audiences who are as diverse and inclusive as Mini Mode and our show offerings will be creative and fun! Finally, one of the most progressive advancements that we will be able offer to brands, is in the tech world.

"Our pairing with SWITCH is truly going to revolutionise how smaller brands can sell their collections throughout the year with ease and minimal costs implications.”

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