Human hair extension supplier Milk+Blush has launched a new hair recycling programme in a bid to stem the flow of used hair extensions to landfill, where they contribute to high levels of greenhouse gases.
As part of a new agreement with the environmental charity Matter of Trust, Milk+Blush is urging its customers to return their unwanted hair extensions to its head office before shipping them off to be recycled as part of Matter of Trust’s Clean Wave Programme.
Designed to promote awareness of the need to recycle waste fibres, the Clean Wave Programme uses waste hair, donated by salons and dog groomers, to create hair mats which are used to soak up ocean oil spills.
Milk+Blush head of digital marketing Nicole Petty said: “We’re delighted to announce the launch of our new recycling programme in partnership with Matter of Trust and their Clean Wave Campaign.
“This is just one of the ways to show we are committed to improving our eco-friendly and sustainable practices.
“Through this new programme, we aim to help reduce hair waste and encourage others to do their bit for the planet too.”