Milan Fashion Week urges brands to go fur-free
The owner of Milan Fashion Week, the Camera Nazionale della Moda Italiana (CNMI), has announced today that it will no longer promote fur at any official Fashion Week-related event or on social media.
The announcement means Milan is following in the footsteps of New York Fashion Week and London Fashion Week, as well as fashion weeks in Copenhagen, Berlin, Stockholm, Amsterdam, Helsinki and Melbourne.
Emma Håkansson, founding director of Collective Fashion Justice, said: "CNMI’s fur-free guidelines are historic for the Italian fashion industry’s shift beyond unethical and unsustainable fur."
The CNMI's new 'Guidelines on the Use of Fur During Milan Fashion Week' call on brands to go fur-free, although they do not prevent brands or designers from using fur in their collections outside of MFW.
Instead, the organisation hopes that by promoting a fur-free week, it will encourage labels to innovate with more ethical and sustainable materials.
Carlo Capasa, CEO of CNMI, said: "The adoption of these Guidelines is a further step in the drive for responsibility and sustainability that Camera Nazionale della Moda Italiana has been carrying forward for over a decade now in support of Made in Italy.
"This initiative reasserts CNMI’s determination to approach the evolution of the fashion industry with full awareness and a sense of balance in line with the strategies we already have in place."
Simone Pavesi, Head of Animal Free Fashion Unit at LAV, added: "This guidance is an ethical and responsible choice, consistent with the sustainability commitments made by its members, most of which have already banned animal fur."
