Milan and Paris announce digital fashion weeks for July 2020

Virtual Fashion Week Fashion shows

Milan and Paris Fashion Weeks have announced the organisation of digital fashion weeks to substitute planned events due to take place this year.

Italy will stage its first digital Fashion Week in Milan in July, as the luxury fashion sector struggles to rebound from the COVID-19 crisis.

Milan Digital Fashion Week will take place 14-17 July, allowing for the presentation of Spring/Summer 2021 men’s collections and Spring/Summer 2021 men’s and women’s pre-collections, along with a platform designed to give access to showrooms.

This is a concrete response to the need for promotion and business on the part of brands.” Italy’s National Chamber of Fashion said in a statement.

The digital offerings will include photo and video content, backstage interviews, as well as webinars and live streaming of keynote speeches.

The French Federation of Haute Couture and Fashion announced a similar initiative on Wednesday, with an online presentation of spring/summer 2021.

Paris Fashion Week men’s will be hosted online from 9-13 July, changing its order within the fashion week season, as Paris has traditionally been the last to present its collections.

The Paris men’s showcases are to be shown on a new media platform, with each fashion house presenting the collections via film and video.

These major shifts in the fashion calendar come as a result of the coronavirus, as the fashion world adapts, digital events, from live streams are quickly becoming the current-normal.

TheIndustry.fashion has released an In Focus report into the COVID-19 consumer, looking at how fashion is being changed for good.

TheIndustry.fashion has also created a dedicated hub for all updates regarding COVID-19.