Michael Murray, head of elevation at Sports Direct, tells how brands will get lift-off
The Times
12 August 2019
“I’m not just the guy who presses the button in the lift,” Michael Murray says about his unusual role as “head of elevation” at Sports Direct.
The 29-year-old from Doncaster is far from an expensive bell-boy. After impressing Mike Ashley, his future father-in-law, with a series of property deals he is now seen as the next generation at the sportswear retailer as it struggles to transform itself from its bargain basement beginnings.
Read the full article in The Times [paywall].
