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Michael Kors celebrates community spirit with employee-led campaign

Tom Shearsmith
06 October 2020

Michael Kors has unveiled its Watch Hunger Stop 2020 campaign, entitled Food is Love – Share Your Hearty, fronted by a diverse collective of the brand's own employees.

Renowned for starring a long list of celebrity ambassadors including Kate Hudson, Halle Berry and Lupita Nyong'o, Kors looked closer to home to cast the talent for his latest Watch Hunger Stop campaign, the brand's long-running philanthropic initiative in partnership with the United Nations World Food Programme (WFP).

The resulting imagery, shot by Menelik Puryear features Kors staff against coloured backgrounds, wearing the special-edition Watch Hunger Stop 2020 designs: a white, 100% organic cotton LOVE T-shirt, and a blue denim tote, made with 25% Repreve recycled polyester.

The LOVE T-shirt and tote are available online and in select Michael Kors Lifestyle stores globally, with Michael Kors donating all profits from every LOVE T-shirt and tote sold through official channels to the UN's World Food Programme to support children in need.

Michael Kors said in a statement: "The idea behind Watch Hunger Stop has always been to connect communities—to share and focus our resources, our voices and our attention to solve the problem of hunger. Now, in the face of this global pandemic, we see just how interconnected we all are, and this reinforced my belief that we all want to do good and make a difference in the world"

"Casting and photographing our employees for this campaign was very special. People talked about their pride in working on Watch Hunger Stop over the years, and their eagerness to help those in need."

A special Instagram filter called "Share Your Heart," has been created to allow users to join in with the campaign.

Each post using the "Share Your Heart" filter triggers a donation of 50 meals to WFP. The filter can be found on the Michael Kors Instagram profile in the filters tab.

Each selfie or video post to a public Instagram account with the LOVE t-shirt or tote and the hashtag #WatchHungerStop, will result in a donation of 50 meals to WFP.

Food is Love

Now in its eighth year, Michael Kors' Watch Hunger Stop campaign is focused specifically on helping WFP provide much-needed school meals to children in food-insecure regions of the world.

Throughout the month of October, Michael Kors customers can make a donation to WFP at select Michael Kors stores around the globe.

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