Follow us


Metaverse fashion label Blueberry Entertainment completes all-female senior leadership team

Jeremy Lim
01 June 2022

Metaverse fashion label Blueberry has stepped up on its digital fashion revolution as it announces the appointment of two new hires to complete an all-female senior leadership team.

Katherine Manuel joins the team as Chief Operating Officer and a Board Director of Blueberry Entertainment while Emily Eitches joins as the Head of Business Development.

The duo joins Mishi McDuff, CEO and Founder, and Ashley Hopkins, Chief Creative Officer to complete the label's all-female senior leadership team.

Founded by Mishi McDuff in 2012 as a solo creator on Second Life, Blueberry has sold 20+ million digital wearables, amassed a library of 10,000+ digital SKUs optimised for hundreds of design attributes, and scaled an engaged community of loyal customers.

The team has grown to 20 employees with their headquarters in Raleigh, North Carolina. The company is already live on multiple metaverse platforms and is actively expanding its brand and community to other web2 and web3 metaverses.

Mishi McDuff, CEO and Founder of Blueberry, commented: "I'm incredibly excited to welcome both Katherine and Emily as we complete our all-female senior leadership team. Both additions bring a wealth of knowledge and experience as Blueberry continues to showcase what digital fashion can offer to the world. The future of fashion is digital, with accessible and sustainable fashion playing a central role in our offering. I have no doubt that Katherine and Emily will add another brilliant dimension to the work we’re already doing at Blueberry."

Katherine Manuel, Chief Operating Officer at Blueberry added: “It is a really exciting time for Blueberry Entertainment, and innovation more broadly. Metaverses open up new frontiers for creators in ways that we have yet to experience. Working with a business, and a team, committed to building and enabling healthy and prosperous communities in these new spaces is an enormous opportunity for me individually, and for Blueberry in its market leading position.”

Free NewsletterVISIT