ME+EM's US expansion drives revenue to jump 24%
British womenswear brand ME+EM has posted impressive growth with revenues climbing 24% to £147.9 million for the year ending January 2025, fuelled by booming demand in the United States.
The brand’s formula - timeless, flattering, and functional pieces that elevate everyday dressing - continues to resonate with customers globally, particularly across the Atlantic. In the US, sales surged 61% to £47.3 million. The brand’s first physical store outside the UK opened on Madison Avenue, New York, marking a pivotal step in its international journey.
In the UK, the brand relocated its Marylebone store to a larger flagship site and expanded its King’s Road boutique, both designed to offer more personalised styling and curated wardrobe-building services.
Beyond geographical growth, ME+EM has been expanding its category footprint. The brand’s leather goods and bags performed "exceptionally well," while its debut Swimwear line in 2024 sold out within days. Denim sales climbed 77% year-on-year, and the brand continues to grow its Footwear and Accessories divisions.
To support this next phase of growth, ME+EM has appointed Nicki Sheard as Chief Commercial Officer, bringing experience from Charlotte Tilbury, BBC Studios, and Procter & Gamble. Sheard’s remit will include scaling the brand’s international presence and deepening its customer engagement strategy.
Founder and CEO, Clare Hornby, said: "ME+EM continues to deliver true modern luxury to busy women by putting versatility, exceptional quality and effortless wearability at the heart of every collection.
"These principles, along with our commitment to understanding our customer, have always been at the forefront of our strategy, and the ongoing success of our expansion in the United States is proof of how this resonates globally."
