Meadowhall strengthens fashion line-up with Mint Velvet, Belstaff and Michael Kors deals
Meadowhall is strengthening its luxury fashion offer after securing new stores from Mint Velvet and Belstaff, alongside a major refurbishment of Michael Kors’ existing flagship at The Avenue, the shopping centre’s premium fashion and lifestyle destination.
The latest deals form part of Meadowhall’s ongoing strategy to expand The Avenue with a curated mix of aspirational fashion brands and upgraded retail concepts.
Mint Velvet will open a 1,700 sq ft store on The Avenue’s Upper Level, opposite Flannels and Sweaty Betty. The womenswear brand, known for its “relaxed glamour” aesthetic, will join the centre’s growing luxury fashion line-up later this year.
Meanwhile, British heritage brand Belstaff has signed for a 1,400 sq ft store, strengthening Meadowhall’s menswear offer with its collection of outwear, clothing and accessories inspired by the brand’s motorcycling heritage.
Michael Kors has also invested in a significant refurbishment of its existing 2,600 sq ft store, introducing the brand’s latest retail concept alongside a new double-height shopfront in line with The Avenue’s updated design principles.
Richard Crowther, Retail Leasing Director at British Land, said: “We are focused on creating an aspirational, best-of-British and global mix on The Avenue, shaping a complete experience that responds to the way our visitors want to shop aspirational retail.”
Liz Houghton, CEO and Co-Founder of Mint Velvet, added: “Our customers are at the heart of every decision we make, so opening at Meadowhall feels like a natural next step. We're excited to create a beautiful space where women can discover a capsule wardrobe and our take on the trends.”
The latest signings follow a series of investments at Meadowhall as the shopping centre continues to attract international fashion brands. Earlier this year, Inditex announced regional debuts for Stradivarius and Pull&Bear at the destination, while Crew Clothing recently opened a new 2,000 sq ft store on The Avenue.
