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Matilde Jewellery debuts seasonal pop-up in London

Jeremy Lim
23 November 2021

Sustainable jewellery brand Matilde has opened its first retail store in Ham Yard Village, Soho, taking residence until 24 December.

Located on 34 Great Windmill Street, the pop-up features jewellery designer Matilde Mourinho’s offerings for both men and women, crafted from 100% recycled precious metals including 14k yellow and white gold and lab-grown diamonds.

Matilde also offers ear-piercing services by appointment, 1-2-1 styling experiences and drinks evenings with Mourinho, the brand’s founder.

Matilde Mourinho, Founder of Matilde Jewellery said in a statement: "The experiential space launch marks one year in business for Matilde Jewellery, and I could not be prouder to see the brand come to life in a brick-and-mortar space and have the opportunity for customers to be up close and personal with the brand."

The pop-up will feature all four of the brand’s collections including the newly launched Matilde Men’s, with its lab-grown diamond pieces starting from £60.

Mourinho added: "Since the brand launched, it was vital for me to understand and know my customers. Not only does the store offer those a chance to see the collections in person, but it also offers me the chance to understand who the Matilde customer is, and what they want from an eco-friendly brand like mine.

"Bringing the Matilde collections offline and enabling customers to see, touch and try on the pieces means that more people will be able to see just how beautiful and stylish that sustainable fine jewellery can be – all without breaking the bank."

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