MATCHESFASHION launches new eco-friendly packaging
Luxury fashion retailer, MATCHESFASHION has partnered with luxury packaging company, Delta Global to provide eco-friendly packaging for its customers. The Luxury packaging firm has provided MATCHESFASHION new boxes without a magnetic closure systems.
MATCHESFASHION has shown a continuous commitment to sustainability and responsible practises, through redesigning the production of its iconic marbled box and discreet Eco Luxe box. Previously, the boxes secured with the use of magnets which cannot be recycled.
Chief Executive of Delta Global, Robert Lockyer, said: "Many luxury boxes have magnetic closure systems which don’t allow for full recyclability when the packaging comes to its end of life."
“We worked closely with the Matchesfashion team to develop a removal technique using perforation points in the box. Once a customer removes the magnets the box can then be flattened and recycled.”
Made from Forest Stewardship Council (FSC) certified materials with a water-based finish, the boxes are ‘100%’ recyclable and reusable. The luxury retailer has also guaranteed all its smaller packaging, such as notes and returns slips were responsibly sourced and completely recyclable too.
He added: “Packaging is one of the most important factors when reducing fashion’s environmental impact and it also acts as a powerful communication tool for portraying a brand’s core messages. We ensured that what we produced reflected a sustainable approach to luxury retail."
Head of Logistics at MATCHESFASHION, Lucie Allen said: “Over the past couple of years, our partnership within Delta Global has grown stronger with thanks to their dedicated team and a flexible approach which allows us to try new designs to find the right solution for our customers. Quality and creativity must be at the heart of any business we partner with to offer an exceptional customer experience and they offered a variety of eco-friendly alternatives and a wealth of experience in the sector.”
Sustainability has been a key focus for the luxury retailer who recently unveiled a new on-site hub, called Responsible Edit to make it easy for customers to discover brands sharing their commitment to responsible and ethical practices