Matchesfashion.com to go on a Grand Tour of Italy this summer
Matchesfashion.com will be staging a pop-up with a difference this summer in partnership with Italian luxury hotel chain Pellicano. The retailer will be sailing a 1930s yacht showcasing an "Escape Edit" of its luxury collections along the Italian coast in May and June stopping off at Pellicano hotels along the way.
The initiative takes the concept of the retailer's 5 Carlos Place Mayfair townhouse, which offers personal shopping, VIP service and experiences, and transfers it to the yacht, which will have an on-board personal shopping team and a selection of items curated by Matchesfashion.com buying director Natalie Kingham, Pellicano Hotels CEO and creative director Marie-Louise Sciò (for womenswear) and renowned stylist Robert Rabensteiner (menswear).
"Travel is a passion of mine and we have developed a very significant vacation business over the past eight years. I am delighted to be partnering with Pellicano Hotels and Marie Louise - the epitome of Italian elegance. I can’t think of a more perfect way to launch 5 Carlos Place to a new audience with the ultimate Italian Grand Tour," Kingham said.
“When all stars align! It’s been my dream to do a pop-up on a boat and it made so much sense to partner on this project. Style has always been in our group’s DNA so Matchesfashon.com is the perfect partner. I love the stories behind the website, I love the selection and the incredible team who run it,” added Marie-Louise Sciò, CEO and creative director Pellicano Hotels.
The Italian Grand Tour vacation edit will launch on 15 May online at Matchesfashion.com and at 5 Carlos Place, Mayfair where Marie-Louise Sció and Robert Rabensteiner will create an imaginative installation of the forthcoming yacht experience. Throughout the month of May there will be an Italian pop-up café in the attic at 5 Carlos Place and the campaign will be amplified across all Matchesfashion.com platforms via live-stream, podcasts, content and social channels.
Key dates on the tour include:
- 15 May 2019: Italian Grand Tour vacation edit launches online and in-store at 5 Carlos Place, London
- 31 May 2019: Hotel II Pellicano, Tuscany
- 1 June 2019: La Posta Vecchia Hotel, Cittávecchia
- 6 June 2019: The Mezzatorre Hotel & Therma Spa, Ischia