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Matalan relaunches customer rewards programme, re-named ‘Matalan Me’

Tom Bottomley
07 April 2022

Omnichannel value retailer Matalan has announced the relaunch of its customer loyalty rewards programme, with a new name, ‘Matalan Me’, and digital access to more tailored benefits and greater rewards.

With a transformed customer experience online, the re-modelled programme has a completely refreshed offering, providing customers with new and more personalised benefits that can be easily accessed via the app and a digital reward card.

From today, customers signed up to the new programme will be able to access exclusive discounts and rewards for shopping, plus birthday treats and early access to the Matalan Sale.

Customers using the scheme both online and instore will also have the chance to win their entire shopping basket for free, every time they shop.

The purpose-built rewards offering has been carefully designed with Matalan’s customers in mind, on the back of detailed customer research, focus groups and market research.

The original Matalan rewards programme was among the sector’s early reward schemes, first introduced in 1985, and has since grown successfully to now cater to more than eight million loyal customers a year.

Head of Customer Relationship Management at Matalan, Nicola Travis, said: “It’s a fantastic milestone for Matalan, relaunching a popular scheme with so much history and customer engagement. ‘Matalan Me’ is a key part of our forward-looking customer strategy, and we’re monitoring the launch now to enable us to develop the scheme further to ensure we continue to drive customer participation and loyalty.”

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