Matalan launches new collection in collaboration with Little Mistress and Vicky Pattison

Matalan has launched a new 27-piece collection designed in collaboration with Little Mistress and TV personality Vicky Pattison.

The collection features bold floral print maxi dresses, tailored jumpsuits, casual blouses and a matching "hot pink" waistcoat and wide leg trousers combination.

Pattison, best known for MTV shows ‘Geordie Shore’ and ‘Ex on the Beach’, "brings her fashion vision to life" in the collection through flattering silhouettes and eye-catching details, and with pieces that can be styled for day and night.

Laura Wiard, Buying Director at Matalan, said: "We’re incredibly excited to unveil this collection with Little Mistress and Vicky Pattison.

"The collection reflects the latest trends while ensuring we stay true to Matalan's mission of providing stylish fashion at accessible prices. We can’t wait for our customers to experience the pieces in-store and online."

Mark Ashton, founder and MD at Little Mistress, added: "Collaborating with Vicky and Matalan has been an amazing experience. We’ve worked hard to create a collection that’s not only fashionable and versatile but also accessible for everyone.

"It’s all about empowering women to feel their best, no matter the occasion. We’re confident that this collection will resonate with customers and help them express their own unique style."

The collection is available in stores and online from today, 3 April, with prices starting at £18 and available in sizes from 8-22.

Vicky Pattison said: "I’ve absolutely loved working on this collection with Matalan and Little Mistress. It’s been such a joy to bring my personal style to life in these pieces.

"The collection is all about celebrating femininity and confidence, and I truly believe there's something in it for every woman. I can’t wait to see how people style these looks and make them their own!”