Matalan adds third party brands including Hype and launches ‘Girls on Film by Dani Dyer’

Matalan has today announced the launch of a host of third party brands to its offer, including Hype, Ben Sherman, Clarks, Farah, Lee Jeans and Little Mistress, as well as the launch of a 24 piece collection from Girls on Film with TV personality and Love Island 2018 winner, Dani Dyer.

Launching online tomorrow, 7 September, the introduction of 18 external fashion brands “represents an important next step in Matalan’s omnichannel growth journey” and also includes Rocket Dog, Hush Puppies, Craghoppers, Trespass, Elle Sports, Pineapple Girls, Start-Rite and Novo.

Then, from October, Jack & Jones Jnr, Only Kids and Ivory Rose will be added to the roster.

James Brown, Matalan’s Chief Operating Officer, said: “We are thrilled to onboard these popular and well established third party brands, to offer our customers even more choice by complementing our own brand offering and launching another exciting phase of our strategic growth journey.

“These labels have been carefully selected to ensure Matalan remains a leading omnichannel fashion and lifestyle retail destination for families across the UK.”

The new ‘Girls on Film by Dani Dyer’ collection will be exclusive to Matalan from 7-15 September 2022, before also being made available to purchase on the Little Mistress website.

Dyer’s 1970’s inspired debut collection “reflects her personal style” and features dresses, tops, jumpsuits and suits, with prices starting from £18 and items available in sizes from 6-22.

Mark Ashton, CEO of Girls on Film, commented: “We are very excited to be exclusively teaming up with Matalan for the launch of ‘Girls on Film by Dani Dyer’. Dani fits our brand aesthetic perfectly – she is someone who is full of personality and fun! We’ve loved working with her and look forward to collaborating together on future collections.”

Dani Dyer added: “I’m so excited to announce my first collection for Girls on Film! I had such fun working with the design team to put the collection together. I love the bright colours and '70s styles we’ve created. Everything’s easy to wear and bang on trend for autumn.”

The new third party brand offer adds to Matalan’s own brands, which include Papaya, Et Vous, Be Beau and Taylor & Wright.