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Matalan adds 25 new third-party brands including French Connection

Tom Bottomley
22 July 2024

Matalan has today announced it is adding 25 new third-party brands "across core categories" – including womenswear, menswear, homeware and accessories - with French Connection, AX Paris and Urban Bliss joining the fashion mix.

The announcement follows the launch of 17 new third-party brands in spring 2024, in addition to the 10 announced in December 2023.

Ali Jones, Chief Customer & Omnichannel Officer at Matalan, said: "This is our third drop of new online brands since Christmas, which is testament to how well they have been received by Matalan shoppers who we know are on the hunt for more choice and newness when they visit us.

"With such a wide range of relevant and fashionable brands available alongside our core Matalan collections, we are a ‘one-stop-shop’ for customers, which is key to our strategy of building a modern, stronger Matalan."

On womenswear, other brands to be added are Gini London and Linzi footwear, while on menswear new brands include Tokyo Laundry, Crosshatch, Henleys and Duck & Cover.

There’s also jewellery from Jon Richard and Say It With launching online soon.

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