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Masterclass – Supercharging your sales via social media: W London, Leicester Square, 12 February 2019

The Industry London
02 January 2019

With a specific focus on fashion, beauty and lifestyle brands this engaging and immersive Masterclass will equip you with the practical advice and tips you need to ensure you maximise your social media channels to best effect ensuring they truly drive sales.

This event will also provide plenty of exciting inspiration and the chance to put your questions to a panel of experts in the field, as well as the opportunity to network with your peers.

Join us for breakfast at this luxury five-star, central London location and be back at your desk by lunchtime ready to implement all you have learned such as:

  • Choosing the right channel/s for your brand and customer demographic
  • Maximising engagement and employing effective calls to action/buy
  • Measuring the success of your various channels
  • How to get the best results from feeds and Stories
  • Leveraging influencers to best effect

Your expert speakers:

Natalie Hughes, Founder & Director, The Fashion Digital

Natalie founded the first ever social media agency specialising in digital content for luxury brands and companies.

The Fashion Digital is Internationally renowned as the leading social media and content agency for fashion - clients include British Fashion Council, Roland Mouret, Eyeko, Madeleine Thompson, Rupert Sanderson, LK Bennett and Mira Mikati.

Natalie is a fashion journalist and social media strategist, as well as the former Social Media Editor at Net-a-Porter, and Christian Louboutin.

Anna Shearer, Founder, Le Fashion Fetish

Anna founded Le Fashion Fetish in 2012 simply as an outlet to express her passion and love of fashion, and to share her personal style and opinions. She had previously worked in fashion buying and marketing which helped her develop her skills in the fashion world.

It has now been six years since the launch of the blog (which has an Instagram following of 128,000 and is renowned internationally) and Anna now works with many amazing brands on a daily basis and travels the world.


8.00am-8.30am Arrivals, coffee and pastries

8.30am-9.30am Presentations

9.30am-9.45am Break

9.45am-10.15am Influencer Interview

10.15am-10.30am Audience Q&A

10.30am Close

Tickets are on sale now (click here) and cost just £95+VAT but book early to take advantage of our special early bird rate of £75+VAT, which runs until 12 January 2019.

Did you know you can attend all of our Masterclasses and In Conversation events for just £300+VAT per annum? Visit our Join Us page to become a member of The Industry today. Promo code VIP20 will take 20% off the price!

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