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Marks & Spencer will introduce Wonderbra brand to its lingerie department

Camilla Rydzek
29 November 2021

US-based lingerie brand Wonderbra will be introduced to M&S' lingerie range in December.

Wonderbra marks the latest addition to the third-party lingerie brands already sold at M&S, with Swiss-based Triumph and UK-based Sloggi brands added to the assortment earlier this year.

Wonderbra gained fame in 1994 with its Hello Boys advertising campaign that starred supermodel Eva Herzigova wearing the brand's push-up bra.

Neil Harrison, director of guest brands at Marks & Spencer said he believed the Wonderbra could help attract more shoppers to the retailer's successful lingerie department.

One in three British women buys their bras from M&S according to the retailer, which also sells more than 70 million pairs of knickers every year.

In June M&S launched a video campaign called "Nothing Neutral About It" to celebrate a larger range of skin-tone matching underwear.

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