Marks & Spencer ups the ante in underwear adding Calvin Klein and Tommy Hilfiger

Marks & Spencer has boosted its Brands at M&S line-up adding Calvin Klein and Tommy Hilfiger underwear to its online platform. 

Both brands will offer underwear, lingerie, loungewear, and swimwear for men and women, including the best-selling Icon Stretch range from Calvin Klein. Tommy Hilfiger will be adding apparel styles later this year.

Marks & Spencer is already the UK's market leader in underwear and adding these globally renowned brands, both part of PVH Corp, provides further impetus. The new signings join third party underwear brands on M&S.com from the likes of DKNY, Boux Avenue, Hanky Panky, Panache, Sloggi, Triumph and Wonderbra.

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Sales of third-party underwear at M&S have grown by 21% in the last 12 months, with nearly two million brands customers also shopping the core own-brand underwear offer.

Nishi Mahajan, Director of Third-Party Brands, Clothing & Home at M&S, said: “We're excited to welcome globally recognised brands Calvin Klein and Tommy Hilfiger to our Brands at M&S platform. We know that male customers hold a high affinity for these beloved brands, and their addition will not only enhance our menswear offer on the platform but also make M&S more relevant more often. We’re confident they will also complement our existing underwear offer for men and women and support us as we continue to broaden our appeal and maintain our leading market share in the category.”

M&S now boasts more than 100 brands in total across is Brands at M&S line-up. The initiative was officially launched in March 2021 with clothing brands such as Seasalt and Sosandar, as well as underwear brands including Sloggi. The first third-party brand to go live with M&S in 2020 was womenswear brand Nobody's Child in 2020, in which M&S subsequently acquired a minority stake.