Marks & Spencer unveils new Bath flagship as it continues store renewal strategy

Marks & Spencer has opened a new 83,000 sq ft flagship store at Bath SouthGate, representing a significant investment in the city centre and a relocation from its former Stall Street location.

The four-floor store brings together fashion, home and beauty under one roof. The ground floor also features a 14,000 sq ft foodhall, including an expanded Flower Shop that is three times larger than the previous offer.

Fashion is spread across three floors, showcasing the latest collections, including Autograph womenswear and Jaeger menswear, with Click & Collect available on the first floor.

A new 1,600 sq ft beauty hall introduces several third-party brands to Bath for the first time, including Estée Lauder, ESPA, Hello Sunday, bareMinerals and Sam McKnight. These sit alongside Clinique and M&S-owned brands such as Apothecary and Discover fragrances.

The top floor houses a curated homeware range, while customers can also access a 140-seat M&S Coffee Shop.

The Bath SouthGate opening is one of more than 20 new or renewed Marks & Spencer stores launching across the UK in the second half of the current financial year.

Natalie Jordan, Store Manager at Bath SouthGate, who has worked at M&S for over a decade and leads a team of 280 colleagues, said: "We have a fantastic history in Bath, dating back to 1895 and it is brilliant to be investing in a brand-new flagship store in the city centre.

"Our focus is now delivering the trusted value and exceptional quality we’re known for – alongside a touch of that M&S magic. Our new store does just that and the response this morning from customers has been so rewarding for the whole team. "

The opening also marks the start of what has been described as a “transformational” year for SouthGate, following other recent openings including Sunglass Hut, ZARA and Rituals, with further additions expected.

Laurence Budden, Senior Asset Manager at British Land, said: "We are delighted to welcome Marks & Spencer to SouthGate Bath; they are the perfect addition to our strong line up and further enhance the mix for our visitors.

"SouthGate’s prominent city centre location and strong transport links create a compelling offer, and with this the scheme is now fully let."