Marks & Spencer strengthens menswear with new Autograph Performance collection

Marks & Spencer has today launched a new innovation-led edit of its successful Autograph sub-brand.

Each piece in the Autograph Performance collection uses advanced fabrics such as Tech Wool and 360 Flex technology.

The collection has been designed with modern living in mind - across work, travel, and leisure. Highlights include the wool-blend Performance Packable Suit, featuring four-way stretch, crease-recovery technology, and water resistance. It is also machine washable, with the jacket priced at £129 and the trousers at £70.

There’s also moisture-wicking, quick-dry chinos, elasticated waist joggers, shirts, polos and tees with added stretch and an antibacterial finish, as well as bi-stretch trousers, extra fine Merino wool jumpers and footwear with Smart Step Technology soles, which have integrated high density shock-absorbing foam.

The new range builds on the growth of Autograph menswear which, in three years, has quadrupled in value and now accounts for nearly a quarter of M&S’s total menswear sales.

The collection also supports the retailer’s strategy to broaden appeal to the 35–54 age group and strengthen the brand’s relevance as a destination for men’s fashion.

Mitch Hughes, Director of Menswear at M&S, said: “Autograph Performance is a clear statement of intent - that we’re serious about driving growth in menswear and delivering innovation that really makes a difference to our customers.

“This edit brings together the very best of our design and technical expertise. We’ve focused on creating pieces that reflect how men live today and help them move seamlessly between work, travel and downtime, without compromising on comfort or style.

“From crease-recovery tailoring you can throw in a bag and wear straight after the gym or morning commute, to outerwear engineered for the Great British weather, every piece is made well and made to last with ‘grab and go’ functionality in mind.

“Autograph continues to lead growth in menswear, and this launch marks an important step in how we evolve menswear at M&S and help our customers look good and feel good.”

In August, M&S launched M&S Man – an Instagram channel exclusively dedicated to men’s style - inspiring customers with styling tips and ways to wear, behind-the-scenes content, and a closer look at the latest collections.