Marks & Spencer marketing chief departs as it continues restructure

Marks & Spencer
Patrick Bousquet-Chavanne

Marks & Spencer’s Executive Director, Customer, Marketing & Digital, Patrick Bousquet-Chavanne is to leave the retailer next month as it continues its internal restructuring process to create “a family of accountable businesses”.

Bousquet-Chavanne, who joined the business in 2012, has stood down from the board today and will leave at the end of May. His departure comes as M&S decides to devolve its corporate marketing teams, which had previously reported into Bousquet-Chavanne, into the Clothing & Home and Food divisions.

M&S CEO Steve Rowe said Bousquet-Chavanne had overseen some “extraordinary marketing programmes” for the retailer and had laid the foundations for its digital business. “He brought great brand marketing skills and creativity to the business. We thank him for his contribution and wish him well for the future,” Rowe said.

“Leading M&S’s global marketing agenda and, most recently, our digital transformation at a time of complex retail industry changes has been highly fulfilling. M&S is a very special brand with a powerful relationship with the British public. Its future is in great hands with Steve’s dynamic leadership of the business transformation,” Bousquet-Chavanne added.

Under the new structure much of corporate marketing will now report to the Marketing Directors of Clothing & Home and Food, under the respective managing directors of those units, Jill McDonald and Stuart Machin. As previously reported Sharry Cramond was appointed from Southeastern Grocers to head up Food Marketing, and Nathan Ansell was appointed to run Clothing & Home Marketing, moving from his previous role of Marketing Director Customer & Loyalty.