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Marks & Spencer extends rental offer with emphasis on value

Lauretta Roberts
31 October 2022

Marks & Spencer has extended its fashion rental service in partnership with rental platform Hirestreet, placing value at the heart of the proposition.

Customers can now rent up new 'M&S Capsules' of up to seven items for £39 (less than £7 per item) from five to 30 days. Each capsule can be used to style up to 10 different outfits.

The 78-piece AW22 rental edit comprises pieces from M&S Collection, Autograph and Per Una collections, including jeans, footwear and accessories, which are new categories for Hirestreet. Items in the edit include Straight Leg Jeans from Autograph [RRP £69], the Padded Collarless Puffer Jacket from Per Una [RRP £59] and the M&S Collection Relaxed Sequin Ruched Sleeve Blazer [RRP £69].

Marks & Spencer said the decision to extend the rental proposition followed insight from the latest M&S Family Matters Index which found that 1 in 6 consumers are keen to try rental for everyday outfits.

Hirestreet Marks & Spencer

Richard Price, Managing Director of Clothing & Home at Marks & Spencer said: “As Hirestreet’s largest retail partner, we’re delighted to extend our rental offering for AW22. This season, we have introduced new everyday product categories whilst continuing to offer a selection of seasonal staples from partywear to knitwear. With value front of mind, we’ve worked closely with the team at Hirestreet to create the M&S Capsules - offering versatility, style and the trusted value customers expect from M&S. This season, it’s not just about what we offer, but how - this is just one of the ways we’re working to support customers as they look to lower their carbon footprint.”

Isabella West, Founder and CEO, Hirestreet added: "M&S x Hirestreet Capsules are a global first for the rental market - they offer customers the ability to access multiple stylist-curated looks in a sustainable and incredibly affordable way. We are so excited to be working with M&S on this industry-shaping project, we believe it is exactly what is needed to move the UK rental market forward."

Marks & Spencer began its collaboration with Hirestreet a year ago with a trial and further expanded the partnership in the summer of this year. It is now the rental platform's largest high street collaboration with over 150 M&S items now available for rental.

Hirestreet powers the rental propositions of a number of big name fashion brands including Oasis, Simply Be and Little Mistress.

Listen to our recent podcast with Hirestreet founder Isabella West here.

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