Marks & Spencer expands beauty offer with new Sephora partnership
Marks & Spencer and Sephora will launch Sephora at M&S in selected stores and on M&S.com from spring 2027, with plans to expand the partnership to 100 locations across the UK.
The shop-in-shop partnership will bring Sephora’s prestige beauty offer to M&S stores on high streets and retail parks. Specialist beauty teams will advise customers in-store, while Sephora will gain a way to reach shoppers beyond its own stores and London boutiques.
The range will feature a blend of established and newer brands, as well as selected exclusives, across skincare, make-up, fragrance, haircare and bodycare. M&S.com will carry a broader range, with orders available for home delivery or Click & Collect at M&S stores nationwide.
M&S expects the expanded offer to attract new customers and give existing ones more reasons to shop. The companies will confirm the final brand line-up, including names new to M&S, closer to launch.
John Lyttle, Managing Director for Fashion, Home & Beauty at M&S, said the Sephora partnership would sit at the heart of the retailer’s future beauty offer.
“Alongside this, we will continue investing in our own-label beauty categories where we have established strength and customer trust,” he said.
The partnership follows M&S’s London Fashion Week debut earlier this month, when it presented a shoppable womenswear and menswear collection marking 100 years of its fashion business.
M&S said the show formed part of its wider effort to strengthen fashion, home and beauty through investment in stores, supply chain and digital capability.
The high street retailer reported a 16% year-on-year increase in the number of under-35s shopping its fashion offer in FY26, alongside a five-percentage-point improvement in its fashion style perception. Its new partnership with Sephora is expected to support growth in beauty across the chain.
