Marks & Spencer enters 'new lingerie era' with 300-piece collection
Marks & Spencer is set to launch BODY this April, a reimagined lingerie collection built around "a modern, modular and solution-focused design philosophy".
The range blends everyday comfort with contemporary design and advanced fabric technology, featuring 300 pieces across bras, briefs, shapewear and essentials.
Key features include 360-degree stretch, seamless laser-cut edges, injectable boning for flexibility and targeted sculpting and smoothing solutions.
It is designed for versatility, offering no-visible-line knickers, padded and non-padded bras and shaping pieces for hips and bum, with prices starting from £16.
Customer insights influenced the collection, highlighting comfort, confidence and affordability as top priorities:
- 99% of women prioritise comfort.
- 89% seek lingerie that boosts confidence.
- 68% look forward to removing their bra at the end of the day.
- 45% do not believe stylish underwear should cost more.
The launch comes at a time when one in three women buys her knickers from Marks & Spencer, while a bra is sold every two seconds.
