Cramond has served as Marketing Director for M&S Food since January 2018, playing a "instrumental" role in transforming the division. Under her leadership, the brand has significantly enhanced customer perceptions of both value and quality.
In her new role, she will combine her experience at M&S with her understanding of fashion retail, gained through previous positions as Marketing Director at supermarket giants Tesco and Target.
She will also continue to oversee broader cross-business responsibilities, including Masterbrand marketing and leadership of the Sparks loyalty programme. Recruitment is currently underway for her successor in the M&S Food division.
It comes as Braithwaite confirmed her departure as she prepares to "embark on a new chapter". Speaking to TheIndustry.fashion, Braithwaite stated that today marks her final day at the company, although she can not yet disclosed details about her next steps.
Braithwaite joined M&S in June 2021 during a transformative period for the British department store, playing a key role in revitalising the brand and shaping its evolving marketing strategy - most recently contributing to the launch of its new 'Summer Like You Mean It' campaign, which debuted this week.
A spokesperson for Marks & Spencer told TheIndustry.fashion: "Over the last four years Anna has supported our transformation journey to drive style perceptions and broaden our appeal. We thank her for her contribution."
