Marks & Spencer appoints former ASOS MD as Transformation Director
Marks & Spencer has confirmed the appointment of Jag Weatherley as its new Transformation Director for Fashion, Home & Beauty. She will join the business in January.
The appointment signals the British retailer’s continued focus on accelerating its transformation strategy. Weatherley brings significant experience in retail transformation, having held a number of senior leadership roles at ASOS.
Most recently, she served as Managing Director for Europe and Rest of World since February 2025. She originally joined ASOS in 2012 as Head of Merchandising and went on to hold various operational and transformation-focused roles.
John Lyttle, Managing Director of Fashion, Home & Beauty at M&S, said: "Jag’s appointment marks an important next step in completing our Fashion, Home & Beauty leadership team and upping the pace of our transformation.
"Jag brings a brilliant set of expertise as we continue to build momentum and reshape M&S for growth."
The announcement follows last week’s news that Jon Rolls will join M&S in the fourth quarter as Commercial & Operations Director. Both appointments are positioned as significant steps in the ongoing transformation of the retailer’s fashion, home and beauty business.
It comes after M&S reported that its fashion proposition is resonating well with consumers. According to the company, it has achieved record style perception scores among shoppers, supported by the recent launch of its autumn/winter 2025 collection.
Latest YouGov data shows year-on-year increases in style perception across key categories including womenswear, menswear, lingerie, and kidswear. Notably, womenswear has reached its highest-ever ranking among UK consumers aged 18–34 and 35–54.
Commenting on the outlook, Lyttle added: "We’re building on this momentum this autumn by offering customers more newness, more choice, and more inspiration across every category - from core ranges like denim and knitwear to growth areas such as footwear and sleepwear."
M&S says it is aiming for further growth in both established and emerging fashion categories as part of its broader strategy to attract a wider customer base, including younger demographics.
