The UK edition of women’s fashion and lifestyle publication Marie Claire will cease producing a magazine from November after 31 years in print.
Publisher TI Media said the publication would be pursing a “digital first” strategy and a version of the magazine will continue online.
Marcus Rich, the chief executive of TI Media, said: “For more than three decades, Marie Claire UK has led the conversation on the issues that really matter to women, from campaigning for women’s empowerment to climate change, while providing a premium fashion and beauty positioning that reflects their everyday lives.”
Marie Claire’s UK website attracts more than 2 million users a month but its print product circulated around 120,000 copies per edition (and had dropped 24% year on year according to its latest figures) with around a third of those given away for free.
The brand, however, had been diversifying away from its traditional publishing roots with the launch of Marie Claire Edit last autumn, which is an online shopping platform that aggregates partners including Farfetch, ASOS, Topshop, Selfridges and more. Marie Claire provides the content and drives shoppers to its partners’ sites to buy.
It also set up a bricks and mortar beauty store called Fabled in 2016, initially in partnership with online retailer Ocado. However the Tottenham Court Road store and its accompanying website was sold to high street giant Next in June of this year.
“With full focus on our digital platforms, we will be future-proofing our ability to report on these vital and engaging subjects, alongside our top ranking fashion and beauty offering and media-first brand extensions.
“The success of Marie Claire Edit and Fabled by Marie Claire are good examples of how, at TI Media, we can extend our unrivalled content and expertise into the digital space. There is enormous potential for us to drive our ongoing transformation through growing our digital business quickly and it will continue to be a key focus for us,” Rich added.
Some 35 staff are affected by the decision and are in consultation with the publisher. The closure of the UK edition does not affect other international print editions such as Australia, Argentina, France and the US, which are published under licence with Groupe Marie Claire in France.
The move follows that of Conde Nast, which has pursued a digital first strategy with its once monthly magazine Glamour. The publication is now only produced in print twice a year.