Mango teams up with its own employees in new sustainability campaign
Spanish fashion brand Mango has unveiled its latest sustainability campaign "Committed to the Future", in which commitment is created from within, and headlined by its own employees.
The campaign stars outerwear designer, Jordina and buyer, Marta, who explain how they are working towards a more sustainable fashion future in their work roles. One example includes replacing the traditional filling of anoraks with recycled polyester fibres, similar to raw cotton, sourced from recycled plastic bottles.
Head merchandiser at Mango Man, David shares how all the men's tailored coats were produced using recycled wool fibres from sweaters. María, a knitwear buyer, explains how the materials used to make knitwear garments come from cellulose fibres of traceable and controlled origin. In addition, Sarah, a designer for the Kids and Teen lines, presents the cut and sewn capsule for children and teenagers created from textile remnants.
The Mango Committed collection, which includes all the garments from the different Mango lines with sustainable characteristics has become a permanent collection of the firm. The company said 75% of Mango garments now form part of the Committed collection and it expects the figure to reach 100% by 2022.
Beatriz Bayo, Mango’s CSR director, said: "This year we have made significant progress towards the goals established in Mango’s sustainability strategy. We are very happy with the route we are taking in collaboration with many other teams in the company. Their direct involvement and effort are making the results very positive and focused on the transformative change demanded by the industry and our responsibility as a company.”
As part of its strategic pillars, the fashion brand commits to achieving its sustainability goals of a more ethical and sustainable fashion industry, through initiatives that reduce its impact on the environment. Its key advances this year include the elimination of plastic, which is being replaced with paper and other materials with a lower environmental impact, as well as the progress made in the traceability and transparency of the value chain, with the publication of the level 2 factories, in addition to the level 1 factories that were published in 2020.