Mango taps Eckhaus Latta for latest exclusive collaboration
Mango has called on US brand Eckhaus Latta for the latest instalment of its Mango Collective line, the retailer’s platform that “celebrates creativity, innovation and fresh perspectives from emerging and independent designers”.
Launching on 4 June across Mango Woman, it follows in the footsteps of Siedrés’ collection for Mango Collective in 2024 and Supriya Lele’s exclusive capsule in 2025.
The launch supports Mango’s continued ‘4E Strategic Plan 2024-2026’, which reinforces the company’s differentiated value proposition through brand elevation, product innovation and customer engagement.
Founded in 2011 by Mike Eckhaus and Zoe Latta, the New York- and Los Angeles-based label Eckhaus Latta is best known for its textile innovation and use of unexpected materials across ready-to-wear and accessories.
That’s reflected in its designs for Mango Collective, with unconventional fabrics and print development taking centre stage - “resulting in a collection that balances creativity, functionality and everyday wearability”.
To differentiate itself from the rest of the high street, Mango’s commitment to collaborations has seen it launch lines with the likes of designer Victoria Beckham and Savile Row tailor Richard James in the UK. However, Mango Collective targets a more niche crowd - though still with high street prices.
The latest collaboration with Eckhaus Latta follows a year of record revenue growth for Mango, with sales up 13% to €3.8 billion.
