Mango launches beauty online with Rituals
Mango is expanding into beauty with the launch of 150 Rituals products on its Spanish ecommerce platform.
The fashion retailer has begun to distribute Rituals in Spain, with plans to extend this to selected European markets in the next six months.
For the inclusion of Rituals, Mango will open a new Wellness line on its website.
The offering will span six categories including bath and shower, bodycare, hand care, facial care, gifting and home. The number of available products will also be extended in the coming months.
The news follows Mango's marketplace debut with Intimissimi lingerie. The retailer plans to extend its Intimissimi offering to Germany, Belgium, Austria, Sweden, Denmark, Switzerland and Ireland in 2022.
Elena Carasso, Mango Online & Customer Director, said: “We want to strengthen our offer with complementary categories and continue moving forward in our goal to construct a platform of services for our customers."
Read TheIndustry.fashion's Secret Shopper about Mango's Oxford Street store here.
