Mango integrates plus size range Violeta into mainline and widens size architecture
Mango has completed the integration of its plus size range Violeta into its mainline Woman collection, maintaining the number of models available up to size 54, and widening the size architecture to the rest of the Woman collection to include sizes 32 and 46.
From next week more than 500 models available in the Violeta by Mango line, extending up to size 54 and 4XL, will become part of the general Woman collection.
In addition, the fashion retailer has decided to extend the size range of the rest of the collection, by adding the sizes 32 (XXS) and 46 (XXL) to almost all of the designs in the Woman collection.
As a result, Mango hopes to be able to dress a larger number of customers and underscore its commitment to inclusivity.
Mango said the move would also mean that products previously sold under the Violeta brand will now have a more accessible price point thanks to the larger purchasing volumes of the main collection.
Furthermore the collection will feature Mango designs; the Woman design team has integrated the Violeta by Mango pattern makers in order to maintain and apply the skills acquired in patternmaking.
A selection of garments up to size 54 will still be available in Mango Woman stores in the majority of towns and cities where there used to be dedicated Violeta by Mango stores and all products will be available on the website and app.
