Mango expands ‘Style Club’ loyalty programme to UK and Ireland

Mango has expanded its refreshed loyalty programme, ‘Mango Style Club’, to the UK, Ireland, Germany, Austria and Switzerland, following its launch in Spain and France in 2025.

Designed to offer customers a more personalised experience, the programme features three tiers of loyalty - ‘Style Insider’, ‘Style Curator’ and ‘Style Icon’ - creating a rewarding pathway for customers to get closer to the brand and “feel value from being part of the Mango community”.

Customers earn their way through the programme via purchases and other interactions with Mango, such as subscribing to the newsletter or visiting a store to recycle garments, return online orders or collect purchases.

Mango Style Club enables the Spanish fashion retail giant to develop even closer relationships with its growing customer base in the UK, supporting its “ambitious expansion plans in the market” following the opening of 10 new stores in the UK this year.

The loyalty programme expansion forms part of Mango’s wider investment in digital innovation and data, as the company continues to develop a more connected customer experience across all of its stores and online channels.

A pioneer in e-commerce, Mango became the first Spanish company to launch online sales in 2000 and one of the first in Europe. Today, its online platform reaches more than 120 markets and digital sales account for around one-third of the company’s total turnover.

At the end of July 2026, Mango reported it was “on track” for its €4 billion revenue target as first-half sales climbed.

Mango increased first-half turnover by 7.2% to €1.852 billion (£1.61 billion), with growth reaching 10.7% at constant exchange rates as it continued to expand its UK store network.

The brand's womenswear offering continued to lead sales during the half-year, followed by menswear, as well as its kids and teen offering.

The brand noted that 77% of the company’s total turnover was generated by its international business, which Mango said is a reflection of its “strong global presence and geographic diversification”.

Spain remained Mango’s largest market and recorded double-digit growth during the half, followed by France, Turkey, Germany and the US. The UK remains one of the brand's “strategic markets”.

The group also highlighted that it had invested nearly €90 million during the period to support expansion, operations, technology and its campus.

Its appointment of Hailey Bieber as the face of its SS26 women’s campaign, as well as its collaborations with British tailoring house Richard James and American label Eckhaus Latta, have formed part of its elevation strategy this year.