Follow us


Mango attains 900,000 new online customers during lockdown period

Sadiyah Ismailjee
01 July 2020

Mango revealed this week that nearly 900,000 new online customers used its e-commerce platform during the period between 15 March and 1 June, increasing online sales by almost 50% compared with 2019.

Store closures due to the Coronavirus pandemic have driven a steep rise in online sales for a number of retailers.

Mango’s online platforms, including its app and website, experienced over 140 million visits during the lockdown period, a 20% increase on the same period last year.

The Spanish retailer is expecting full-year revenues to grow based on online demand. Last year, e-commerce generated 24% of the brand's total revenues and this year’s pandemic has resulted it its online business growing faster than expected.

CEO Toni Ruiz commented: “The lockdown caused by the Covid-19 health crisis has intensified the process of digital transformation within the sector.

“The fact that we launched our e-commerce business 20 years ago has allowed us to face this exceptional circumstance with full guarantees and the capacity to deal with the growth in e-commerce. We will continue to accelerate the digital transformation of the entire company.”

Mango’s online sales trend is similar to Zara, which saw e-commerce revenues increase by 50% year-on-year in the first quarter ended 30 April.

The Inditex owned brand is planning to close around 1,200 stores across the globe in the coming years to focus on driving online growth as a result of the Coronavirus outbreak.

Free NewsletterVISIT