Mango appoints director of customer experience and retail innovation

Spanish high-street fashion brand MANGO has announced the appointment of Diego Sebastián as its new director of customer experience and retail innovation.

Former director at Spanish sunglasses brand Hawkers and former director of innovation for Apple Retail in California, Sebastián will join the Spanish fashion company this week. He will lead the development and implementation of new initiatives across the store estate as well as further projects linked to improving the customer experience. 

“He will be  charge of orchestrating an ecosystem of omnichannel innovation in line with the brand's global identity and vision, driving new store concepts and services that allow the company to improve the customer experience and loyalty,” said the brand in a recent statement.

The news comes after Mango's recent appointments including Josep Barberà as its new finance director, José Ignacio Ejido as project manager and Sergio Márquez as project manager of supply chain.