Mango announces expansion plan for Mango Kids line
Mango is accelerating the rollout of its Mango Kids line after the Spanish company’s children’s line increased its sales 60% last year when compared to 2019.
The fashion group is forecasting record sales this year with a turnover of more than €200 million, which would double its turnover in just two years. In order to achieve this, Mango Kids is planning 40 new store openings by the year end, which will bring the total number of stores worldwide to 450.
It will also implement Kids Lab, a refurbishment of the furniture and layout in stores in order to display products in a different way. The initial test of the Mango Kids Lab was conducted in the recently-refurbished Paris store on Boulevard Haussmann and will be extended to all new store openings from September 2022.
According to Berta Moral, Director of Mango Kids and Teen: “The transformation of our stores is part of our obligation as a company to adapt to the constant changes that occur in our industry, and to a target market with different needs to adults: children.We want to offer our customers added value in their in-store shopping experience”.
Mango will also launch Mango Teen, a new store concept dedicated exclusively to adolescents, which will allow the company to extend its sales to a new target market.
Its first store opened in Barcelona this month, and the group expects to close this year with the opening of 11 Mango Teen stores in Spain and the opening of new stores, as well as its international expansion, during 2023.