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Mango adds former H&M Group CEO to Board of Directors

Sophie Smith
14 July 2025

Mango has strengthened its corporate governance structure by appointing Helena Helmersson as a new independent member of its Board of Directors.

It further supports the company’s move towards a more structured and expert-led management approach, which it has been steadily developing in recent years.

Toni Ruiz, Chairman and CEO of Mango, said: "We are welcoming an exceptional professional whose vast international perspective and extensive experience in the fashion industry will undoubtedly propel us to new heights.

"Helena Helmersson's expertise and visionary approach are invaluable assets that will enrich our leadership team and drive our global ambitions forward."

With over 20 years of international experience in the fashion industry, Helmersson has held various leadership roles within H&M Group, including CEO until 2024, heading up sustainability, production, and global operations.

She is also Chairwoman at Circulose and a board member at Swiss athletic shoe and performance sportswear company On and digital training platform Quizrr.

Helmersson added: "I’m honoured to be part of Mango’s growth journey. Mango is pursuing a very ambitious plan, developing the brand and assortment, and bringing it to more customers around the world. At the same time, it is part of leading the sustainability practices in the industry. I’m impressed by what it has accomplished and feel very inspired to contribute to the future success."

The new appointment forms part of Mango’s commitment to the objectives defined in its 2024–2026 4E Strategic Plan, which are focused on "reinforcing its differentiated value proposition, commitment to innovation and sustainability, and driving sales through significant expansion".

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