Mamas & Papas to open new concept store at Manchester’s Trafford Centre

Baby clothing, pushchairs and nursery brand Mamas & Papas is opening a new concept flagship store at the Trafford Centre in Manchester on 30 May.

Located on the centre’s Regent Crescent, it marks a relocation from the brand’s existing store at unit 81-82.

Designed to offer an elevated shopping experience "tailored to modern families", the new space will introduce innovative point of sale features, interactive product experiences and adaptable displays.

Marcus Appleton, Global Retail Director at Mamas & Papas, said: "Our Trafford Centre store has always been one of our most valued retail locations, and we’re incredibly excited to relaunch it as our concept flagship store with plans to roll out similar stores across our UK and international partners.

"Every detail of the new space has been thoughtfully designed to reflect how today’s parents want to shop, plus our knowledgeable in-store team is on hand to offer support and advice, making it easier for customers to explore, compare, and find what’s right for their growing family."

The Trafford Centre store will showcase the very best of the Mamas & Papas ranges, from award-winning travel systems and nursery furniture to clothing, toys and essentials, while providing popular personalised services including ‘Buying for Baby’ appointments and ‘Car Seat Consultations’, to give parents tailored one-to-one support.

Given its flexible nature, the new space has also been designed to host exclusive in-store events "to help inform and inspire parents on their journey", starting with a live Q&A featuring the brand’s new resident baby sleep experts, Calm & Bright.

Kate Pearson, Director of Asset Management at Pradera Lateral – Trafford Centre’s Asset Managers, said: "We’re delighted to be relocating Mamas & Papas to Regent Crescent, featuring our best of British high street brands.

"Having had a presence at the Trafford Centre for over 15 years, we’re thrilled that the new store will be the brand’s UK concept flagship space. The new Mamas & Papas will offer a wide range of products and enhance the in-store experience for our customers."

With over 60 stores and concessions across the UK, a fast growing e-commerce business and a reputation for premium products and trusted advice, the new Trafford Centre store "marks a key milestone in Mamas & Papas’ continued growth and customer-first approach".