British slipper brand mahabis has made its first move into retail and into the US market via a partnership with department store group Nordstrom.
mahabis was launched as an online brand in 2014 and since then it has sold half a million pairs of its innovative unisex footwear, which can be converted for indoor to outdoor use within seconds thanks to a removable sole. Around half of its online sales already go to the US market.
The brand will go on sale in Nordstrom stores in the US on 15 November and is already available on its website. The retailer will stock mahabis’ original wool-lined “classic” design, retailing at $110 in its women’s shoes department. The classic design will be available in mahabis’ signature larvik light and dark grey uppers, with a choice of colourful detachable soles in US women’s sizes ranging from 4-12. mahabis additional ranges, “luxe”, “summer” and “outdoor”, will remain exclusive to its own website for now.
“We are thrilled to partner with mahabis in the US, launching in our Nordstrom stores and online at nordstrom.com. We’re always looking to bring new, limited distribution merchandise to our customers and know they will love the design and quality of the brand,” said Brian Costello, Nordstrom VP Divisional Merchandise Manager, Women’s Shoes.