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Machine-A to open first international store in Shanghai

Jeremy Lim
10 June 2022

British multi-brand fashion retailer Machine-A is to open its first international outpost in Shanghai later this year.

Located at 66 Yuyao Road in Jing'an District, the new 2,640 sq ft store will also host the city's first Raf Simons shop-in-shop, alongside British and international emerging designers.

The store will be run independently by Machine-A owner Tomorrow London, a fashion business accelerator which took a majority stake in the business in 2020. Machine-A currently operates out of a 600 sq ft store on Brewer Street in London's Soho, as well as online.

Stavros Karelis, Founder and Buying director of Machine-A, said: "For me, it's almost a natural step for Machine-A to open the first international store outside of the UK in Shanghai. I want it to be perceived as an appreciation of the support our Chinese audience has shown all these years.

"A beautiful part of co-existing in a market, especially with what we do, is about supporting emerging talents. The more retailers that we get behind an emerging brand, the more chances the brand has to become successful. I believe that there are great potential synergies with a lot of different places to do something truly special."

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