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MAAP moves European operations to the UK

Jeremy Lim
15 March 2022

Australian cycling apparel brand MAAP has continued its expansion into the UK market with the opening of its first London office.

Following the launch of its UK web store and warehouse in December, the new space will serve as its base for European marketing and sales staff, enabling MAAP to better serve local customers and empower the brand to get involved with the British cycling community.

Last year, MAAP launched its web store and warehouse in the UK, allowing British customers to buy online in sterling and take advantage of free returns without the uncertainty and hassle of additional customs fees.

Andrew Montgomery, MAAP’s UK/EU Brand Manager said: "The UK has grown to be a key market for us and with such an active community of MAAP cyclists, London was an obvious choice when we were looking to continue our European expansion. Having a UK office will not only mean we can deliver a better experience to our customers and local stockists but also allow us to become a bigger part of the British cycling scene. This community has helped us get to where we are today and we’re excited to give back."

MAAP was established in 2014 to develop the art and progression of cycling through a considered approach to style, innovation and performance. Designed for a global community of cyclists pushing their training, racing and adventuring to ever greater levels, the high-end cycling apparel brand's products offer a fresh blend of bold patterns and technically advanced performance fabrications.

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