Lyst launches data-inspired ad campaign
Online fashion platform Lyst has unveiled a new ad campaign, the creative for which is driven by the data from users' buying habits.
As revealed by AdAge, the new campaign for the five-year-old business features straplines such as "On Your Knees New York", to denote that New Yorkers are buying five times more knee boots than ankle boots. Or "Drop more acid", which relates to the fact that Londoners are out-buying New Yorkers 3-1 on acid-wash denim.
The ads have been produced in partnership with Anomaly, the London-based agency it engaged in August of this year.
"Our product is not conventional. We wanted beautiful images, but with an unusual, resonant take on fashion," Lyst CEO and founder Chris Morton told AdAge.
Lyst partners brands and designers with stores globally onto one platform with single-checkout and has been dubbed "the Spotify of fashion". It now boasts 40m customers worldwide and sales of $150m.