Lyst announces Miu Miu’s ballet flats as product of the year
Miu Miu's ballet flats, shown for Autumn/Winter 2022, became a TikTok favourite, resulting in the pair becoming the most-searched-for flat shoe on Lyst. The satin flats sparked the ballet core trend and played into the noughties revival of the indie-sleaze style.
Sydney Sweeney, Rosalía, and Bella Hadid are among the dozens of celebrities that have been spotted in the sort-after pair.
According to Lyst’s report, searches for the brand increased by 49% year-on-year. Miu Miu’s ballet flats were awarded the hottest product after a 1,100% spike in searches.
The viral trends have superseded the brand's previous image, bolstering it up the fashion hierarchy. Overall, it was named the 5th biggest brand of the year under Gucci, Prada, Valentino, and Balenciaga.
Katy Lubin, VP of Brand and Communications at Lyst, commented: “We saw a busy and chaotic return to IRL fashion fun this year, and that energy is reflected in the mix and mood of this year's results, weighted to reveal one definitive winner for each category.
“With the recent Y2K fashion renaissance and TikTok’s ever-growing influence on the fashion industry, we’ve seen a new generation of Lyst shoppers re-discovering brands that defined the early 2000s.”