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LYDC launches clothing with House of Fraser

Lauretta Roberts
10 August 2016

Accessories brand LYDC London has launched a clothing line to give customers a "slice of luxury at high street prices". The wholesale collection has gone live on the brand's website and into a number of House of Fraser stores around the country.

Aimed at "fashion savvy millennials" the collection features tailored trousers, jumpsuits, dresses and casual jackets in an earthy colour palette with delicate prints and lace accents with pricing ranging from £25-£60.

"Our design teams have made their mark over the past decade with their stylish, everyday wear accessories. We have taken this energy and transformed it into a must­have, young, fresh collection appealing to a target market of 18­-35 [year olds],” the brand said.

House of Fraser stores stocking the brand include Leeds, Cardiff, Camberley, Croydon, Leamington Spa, Worcester and Lakeside, Essex.

LYDC plans three more collections for the AW16 season.

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