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LVMH secures deal for US jeweller Tiffany & Co
29 October 2020

The largest deal in luxury is back on after New York jeweller Tiffany agreed to a slightly reduced offer from Paris-based LVMH.

LVMH will now pay $131.50 (£100) for each Tiffany share, putting the total price tag at $15.8bn dollars (£12.02bn), down from the $16.2bn (£12.33bn) that was first offered earlier this year.

The Paris-based conglomerate and owner of Louis Vuitton, Christian Dior and Fendi appeared to walk away from the acquisition last month after it said the French government had pushed for a delay because of the threat of proposed US tariffs.

But the reasons for its cold feet seemed to shift, and there was pressure from investors on both sides to make a deal happen. Rumours that the two luxury companies had rekindled talks began to surface in recent days.

“We are as convinced as ever of the formidable potential of the Tiffany brand and believe that LVMH is the right home for Tiffany,” LVMH CEO Bernard Arnault said in a statement on Thursday.

Tiffany, with its famed blue boxes, has in recent years attempted to regain the lustre of the “Breakfast At Tiffany’s” era as its customer base aged.

It has shifted its focus to younger shoppers and made a significant push online. The deep pockets of LVMH could go a long way in helping that transformation along.

LVMH, led by billionaire Arnault, believes Tiffany will strengthen his group's position in high-end jewellery and in the US market. LVMH is also making a bet on China’s economy, where Tiffany has been expanding.

The buyout has been approved by the boards of both companies and is expected to be completed early next year.

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