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LVMH reportedly considering Cartier takeover to extend jewellery portfolio

Chloe Burney
27 February 2023

French luxury conglomerate LVMH has reportedly set its sights on Cartier, joining its portfolio of jewellery brands including Tiffany & Co. and Hublot.

According to a report from the Swiss newspaper Finanz und Wirtschaft, LVMH is looking to take over its competitor Richemont. This move would result in LVMH acquiring Cartier, complementing its 2021 acquisition of Tiffany.

Best known for its high-end jewellery and watches, taking ownership of the French Jewellery brand would help LVMH grow its jewellery segment to match its leather and luxury fashion sector.

According to the report, the Rupert family, which has a controlling stake in Cartier, is averse to the sale and would likely attempt to resist the sale.

LVMH, which is already the home to over 75 luxury brands, reported revenue growth of 23% to £69.5 billion (€79.1 billion) for 2022, with the fashion and leather goods segment reaching "record" levels.

The luxury conglomerate saw revenues increase 25% to £33.9 billion (€38.6 billion), with Louis Vuitton's revenue surpassing £17.5 billion (€20 billion) for the first time. Growth was also driven by Christian Dior, Celine, Fendi, Loewe and Marc Jacobs.

The watches and jewellery business group recorded revenue growth of 18% to £9.2 billion (€10.5 billion), with "sustained creative momentum" from Tiffany, Bulgari and TAG Heuer.

According to alternate reports, LVMH is reportedly in a £1.6 billion ($2 billion) bidding war for the Australian luxury beauty brand Aesop.

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